Would you like to get customers effortlessly?


Only accepting 10 People for May 14, 2018

We're excited to launch our SECOND group & are looking for cool people to join. We had a successful launch and are kicking it up a notch!

(We handpick the group by application only)


This 6 WEEK project was designed with you in mind.

Over the past few years, we've been helping our one-on-one consulting & coaching clients build their sales playbooks, uncovering the pieces of their processes that are the 80/20 magic. We decided to take the best of the stuff that makes the biggest impact in the first month of our work with them and create a program to help you win right away. Plus, there is power in the group because you will be able to tap into the insights of others and see results from their testing of ideas in other industries - accelerating your growth.

  • Construct EMAILS that capture your prospect's attention and get responses
  • Use a CONVERSATION ROADMAP that flows & influences action (no scripts!)
  • Map your SALES PROCESS around repeatable customer stages
  • Learn how to master PRE-CALL PLANNING to increase your connection rate
  • Position your brand & offer to FOCUS ON VALUE rather than features
  • SELL YOU: Build a powerful and chasable personal brand

Are you right for this program?

Do you know you could sell more if you just had a better plan? If you've been looking for a way to get sales results consistently and have the right repeatable systems and processes in place, this program is for you. Whether you are a small business owner trying to sell more effectively, a sales rep looking to take your results to the next level,  growing a sales team, or want to scale your results, it's time you have your own playbook. Let's get to work.

  • You value your customers and want to genuinely help serve them
  • You have a great offer and know more people should buy from you
  • If you just had the right processes, you could scale your results much faster
  • You're coachable and FUN.
  • You don't want to come across as a "salesy weirdo" to your customers or...anyone
  • You're tired "pitching" and trying to convince people to buy. It feels icky.
  • You don't have a formal sales process in place that you can repeat or learn from
  • You don't make excuses.

Are we the right ones to help you win?

Hey, I'm Joe and I'll be your guide through the playbook project program (too many p's?). I've been coaching and consulting companies all over the world and have done speaking for some global brands and their sales conferences. I work every day with clients in the trenches with them, coaching them face to face and online. Everyone can get better at selling.

I've been at this for almost two decades still just scratching the surface of what makes people tick, how to deal with the changing nature of customers, & sales in this increasingly complex digital age. The past few years I've focused on helping my clients build playbooks and conversation roadmaps.

All without having to be a "Salesy Weirdo."

I want to help you win at selling and feel good about helping more of your customers. If you you're looking for a "crush it, kill it, close it, hustle harder" kinda sales guy, you're in the wrong place. I'm sick of that "sales bro" mentality. If you know you can do more and want to level up, let's do this. Together.

My goal is to help you be authentic, simplify your selling, and have fun. 


Entrepreneur & Sustainability Expert

Kurtis joined us for the first Playbook Project group as an already successful entrepreneur and certified awesome guy. He is my co-host for our Whiskey Friday show each week where we talk business and drink...well..whiskey! I have much love and respect for him as he always brings a fresh perspective and a wealth of experience to everything we do.

He can help you understand how to get your message across, connect with new partners, get things done, and help you focus on driving growth.

Having opened two successful hair salons with his lovely wife, Chantelle, Kurtis knows what it takes to make things happen. Now, he does video marketing, has a project called the Salon Movement, and basically travels the world being cool.

He is also an expert in sustainability and helping people build businesses that are more kind - to the earth, to their staff, and to their customers. All while making a profit. Booyah!

Even as someone who has been successful, Kurtis joined the last group because he's mega-coachable and never stops learning. Stoked to have you on board, brother.

Codie McQuay

Change & Sales Coach

Codie is a rockstar! Before we met, Codie was driving her life coaching business and helping people be awesome. She became a client and we had a ton of fun building a sales process that made her feel good about helping more of her clients buy from her.

Another client of mine was looking for a business development superhuman, so Codie convinced me to put her name forward. And she was phenominal! She quickly applied all her skills to becoming a high performing sales rep, and the moved into account management, and so on...

Fast forward...Codie has been a part of our team, building the playbook project, and will be helping you break through your own sales barriers and help your customers buy from you. Buckle up though, she's high energy.

Codie sold me on becoming a client, sold me on getting her a sales job, and sold me on being on my team. What does that tell you? 

Some people we've helped build playbooks with already:


Salon Owner, Entrepreneur


Author, Sparkle On

Here's what you'll be learning and applying over the 6 Weeks

  • Increase your customer response rates and write better emails

    Be more excited when doing your outreach. Whether you are trying to book more calls or increase response rates on your emails, you have to follow some powerful principles to catch a prospect’s attention and get them to take action. We have templates and also examples of BAD emails.

  • Get more customers to say yes by using a conversation roadmap

    Feel more confident going into any sales situation by having a plan. Based on years of application, psychology principles, and real-world results, you will be able to know how to better open a conversation, control the flow, present the right offer at the right time, and get them to take action.

  • Build a sales process that offers value at every stage

    Breathe easier as you will have a series of steps to follow that move your customers through your sales process. Focus on the activities that actually drive results and discover where you need to improve. We will help you move customers to next steps.

  • Prepare to win using sales pre-call planning

    Be 100% sure & set yourself up from the start. Most of your success will come from how well you prepare for your customer. What value is most important to them? How can you make them think differently about themselves? This is one area most people get wrong or miss altogether.

  • Get good at selling value, not the product when presenting your offer

    When your customers eyes light up, it’s not because of cool features you just listed. It’s because you connected your product to their needs, & often to their emotions. Learn the secrets of how to position your offer so they “get it” right away, pricing psychology, and use our offer templates.

  • Refine your own personal brand and sell YOU

    Feel powerful knowing that your reputation enters the room before you do. The key to selling comes down whether the customer know, likes, and trusts you. You will explore what makes you unique, how to convey it authentically, and attract clients to you.


Real success stories, from real people!


Fitness Coach, Primal Formula


Consultant, The Nimble Bar

Here's what is included in the Sales Playbook Project program

We've been having fun coaching clients online for many years making it easy for our clients to access us and build their systems when they need it. We've taken everything we know about coaching and consulting online and brought it into this project. The goal is to help you make the most of this program, go out to apply the knowledge, and build your skills quickly. To do that, we will utilize our best tools, have developed the right resources, and work you through proven processes to get you results.

However, to make this work, you need to commit to it 100% and be willing to take action. Are you willing to do the hard work to make it look easy? To go sell on purpose and not be an order taker? You in?


  • Weekly Online Group Meetings

    Each week, we will coach you through sessions online using Zoom and help tackle your biggest sales challenges. We will do live document creation, role plays, and process building so that you can go away and apply your skills over the coming days.

  • Access to Private Group Google Drive

    You will get access to all the program materials for life. Each meeting will be recorded and uploaded for you to view later or anytime you like. Documents and resources will be loaded as needed, & you will even be able to load your own materials to collaborate on or ask for feedback.

  • Proven Guides, Processes, & Checklists

    We will provide templates and other materials to help you get your processes in place as quickly as possible. From sales call reviews to done-for-you emails, we will make sure you are equipped to sell. Need a proposal or offer template? We got that too.

  • Private Mastermind Discussion Group

    The strength of this project will be the conversations between other participants. Learning from each other, discussing real-time challenges, and finding like-minded people is the name of the game. Hack, some of you may even decide to partner up!

  • Priority Email Support and Reviews

    When questions or challenges arise, we are here to make sure you don’t have to stall. We respond within 24 hours, and often right away. Especially if you are trying to make a sale, we will jump in as quick as possible to help. Basically, we got your back.

  • Access to our Resource Library

    Over the past twenty years, our coaches and clients have been gathering and sharing countless resources to help themselves get an edge. As part of the program, you will get access to their best resources in our ever-updating library.

  • Emergency SOS Sales Help via Text Messaging

    (NOTE: BETA Testing this during the pilot program). We know there may be a time where you have a quick question or are about to close a sale & need last minute help. We’re working on a system for an SOS text and we can either respond or call you right away.


Fill out the application on the next page and we will discuss next steps.


Grab these exclusive BONUSES when you take action today!

100% Risk FREE - you can feel confident!

Joe Girard, ChangeGrowAchieve.com

I'm 100% confident that you are going to be completely satisfied with this program. If for any reason you’re not happy, we will at any time during the first two weeks refund your money completely. (If you stay past two weeks, you probably like it)


Matt Peulen

I have been in sales for the past 15 years and have seen many sales trainers, but none like Joe Girard. His passion and genuine care for his clients is like no other. After hearing Joe speak, I was able to take his suggestions and immediately implement them.

Matt Peulen, Vice President of Development , Metropolitan Capital Partners
Chantelle Pasychny

Working personally one-on-one with Change Grow Achieve allowed me to refine and develop my confidence in increasing my prices for services. I frequently consulted with Joe on many aspects of the business and it saved me money, time, and hassle. Our work with Change Grow Achieve has been one of the most profitable and successful business relationships I have enjoyed.

Chantelle Pasychny, Owner, Design House Salons

Frequently Asked Questions

  • Q.Why are you qualified to do this?

    A.Joe has been selling for almost twenty years and has coached hundreds of people to be the best versions of themselves and not weird. He does it every day with clients all over the world and has a track record to prove it. He is a sought after keynote speaker as well. The team behind him has been hand-picked because of their ability to also go out and kickass while still being authentic and amazing.

    You can learn more about Joe through ChangeGrowAchieve.com, JoeGirard.ca, or Sales Hero Academy.

  • Q.Do you guarantee results?

    A.We are responsible TO you, not FOR you. We can’t make promises you will make money. No one can. What we can tell you is that, if you apply these skills, commit to taking action, and are coachable, you will set yourself up to win. If you give us 100%, we will match that effort and help you rock it.

    We are 100% committed to helping you achieve your goals.

    (You can see a list of clients on our page here as well)

  • Q.What happens if I miss a group call?

    A.You will want to try and make each call as the live session will allow you to participate and ask your own questions. However, things happen, so you can be assured that you will access the recording the next day. You will be able to watch it almost as if you were there. If you miss more than two sessions, we may recommend joining the next cohort, unless you feel like the recordings are moving you forward.

  • Q.What if I've never sold before?

    A.We are ultimately looking for participants who are actively in their business so we can tackle their real-world challenges and processes. However, if you are ready to launch and need that kick to build an outreach plan and get customers fast, this will set you up for success. We can talk about your specific needs during the application call.

  • Q.Can anyone join?

    A.We specifically made an application process because we want to ensure the group is the right fit for the program. Over the years, we’ve realized that some clients just aren’t right for us and vice-versa. We are looking for people who we feel confident we can help win.

  • Q.What if I have a team that wants to attend the sessions?

    A.We love teams! We can discuss this during the application process. Depending on the size and structure of the team, we can make it work – we just want to make sure that all group members are able to participate. The more, the merrier.

Still not sure?

Fill out the application, let's connect, and we can simply chat about your goals. There is no obligation to join. My goal is to try and customize the program for each group uniquely, and the application call is for both of us to decide if it makes sense. So let's chat.


For each group, we will only be taking ten people to keep it focused and intimate, so get on it!