Are we the right ones to help you win?
Watch the video above to see an example of working with clients
Some people we've helped build playbooks with already:
Working with Joe, I was able to build a playbook for my startup and hire my first full time sales rep within the nine months. We then rehired Joe to coach the new rep!Kirk Stinchcombe Econics
Joe worked remotely with my team in Berlin and helped them grow sales by $1 million. They loved working with him and building processes together.Raffaela Rein Career Foundry
We have had so much fun building our sales playbook and in the first few sessions we were able to double the number of people responding to us and booking calls.Diego Lugo Convert.com
Here's some examples of what you'll could be implementing when we work together.
Increase your customer response rates and write better emails
Be more excited when doing your outreach. Whether you are trying to book more calls or increase response rates on your emails, you have to follow some powerful principles to catch a prospect’s attention and get them to take action. We help you define a clear, repeatable contact strategy so you can get to work. We have templates and also examples of BAD emails to help you avoid those landmines.
Get more customers to say yes by using a conversation roadmap
Feel more confident going into any sales situation by having a plan. Based on years of application, psychology principles, and real-world results, you will be able to know how to better open a conversation, control the flow, present the right offer at the right time, and get them to take action. We will help you define the power questions and insights for your ideal clients that will have them excited to move forward. We can also look at your existing scripts and listen to your call recordings to help quickly find tweaks.
Build a sales process that offers value at every stage
Breathe easier as you will have a series of steps to follow that move your customers through your sales process. Focus on the activities that actually drive results and discover where you need to improve. We will help you move customers to next steps and simplify the amount of chasing you or your teams need to do. Be the ones your customers want to talk to.
Prepare to win using sales pre-call planning
Be 100% sure & set yourself up from the start. Most of your success will come from how well you prepare for your customer. What value is most important to them? How can you make them think differently about themselves? This is one area most people get wrong or miss altogether. We will work with you to clearly and simply define your ideal clients so that you connect with them instantly.
Get good at selling value, not the product when presenting your offer
When your customers eyes light up, it’s not because of cool features you just listed. It’s because you connected your product to their needs, & often to their emotions. Learn the secrets of how to position your offer so they “get it” right away, pricing psychology, and even use our offer templates. We will help you make sure you that your offer speaks the right language at the right time.
Refine your own personal brand and sell YOU
Feel powerful knowing that your reputation enters the room before you do. We love to work with you and your team on mindset and influence. The key to selling comes down whether the customer know, likes, and trusts you. You will explore what makes you unique, how to convey it authentically, and attract clients to you. With sales teams, this is a big win as your customers want to connect with real people. We’ll pull out the power of individuals within the brand.
Refine your own personal brand and sell YOU
Feel powerful knowing that your reputation enters the room before you do. The key to selling comes down whether the customer know, likes, and trusts you. You will explore what makes you unique, how to convey it authentically, and attract clients to you. With sales teams, this is a big win as your customers want to connect with real people. We wil pull out the power of individuals within the brand.
There is no one-size-fits-all approach when it comes to sales coaching. So there are a number of other topics we may dive into, depending on your needs. This is why, it’s important to book a strategy session, look at what you’re currently doing, where you’d like to go, and map out a plan to get you there. Hopefully, it’s with us. At the very least, you will get clarity. Everybody wins.
Real success stories, from real clients
We were feeling overwhelmed and lacked direction on how to take our small business to the next level. Building a sales plan made our lives so much easier and was actually fun!Emilio & Samantha KW Professional Organizers
Joe helped us define who our perfect client was and how to find them and that is what we've been doing ever since, and it has worked. I highly recommend Joe Girard, I consider the sessions and the time we spent with him our “Secret to Success”.Kelly Darwin Seriously Creative
When I came from the corporate world, I needed help branding myself and my high ticket offer so my potential customers could see the value. This process was invaluable in landing my first big clients.Asmaa Methqal Maestra Marketing
Here's how we typically work with you as a client
We've been having fun coaching clients online for many years making it easy for our clients to access us and build their systems when they need it. We've taken everything we know about adult education, sales, coaching, and consulting online and we've worked to find meaningful processes for you and your teams. The goal is to help you make the most of our work together, go out to apply the knowledge, and build your skills quickly. To do that, we will utilize our best tools, have developed the right resources, and work you through proven processes to get you results.
However, to make this work, you need to commit to it 100% and be willing to take action. Are you willing to do the hard work to make it look easy? To go sell on purpose and not be an order taker? You in?
We also can do a combination of online or face to face workshops, depending on what will make the right impact for your business. Hence, let's book a strategy call.
Online Individual or Group Meetings
Typically, each week, we will coach you through sessions online using Zoom and help tackle your biggest sales challenges. We will do live document creation, role plays, and process building so that you can go away and apply your skills over the coming days.
Access to Private Group Google Drive
We want to help you build your sales assets. You will get access to all the materials we develop for life. Each meeting will be recorded and uploaded for you to view later or anytime you like. Documents and resources will be loaded as needed, & you will even be able to load your own materials to collaborate on or ask for feedback such as scripts or call recordings.
Proven Guides, Processes, & Checklists
We will provide templates and other materials to help you get your processes in place as quickly as possible. From sales call reviews to done-for-you emails, we will make sure you are equipped to sell. Need a proposal or offer template? We got that too.
Connections to Our Network and Other Services
Over the years, we’ve developed a solid network of professionals who can jump in and help with a number of specific challenges. This way, we can tackle anything that’s thrown at us. We like to actively make introductions and help you grow you business.
Priority Email Support and Reviews
When questions or challenges arise, we are here to make sure you don’t have to stall. We typically respond within 24 hours, and often right away. Especially if you are trying to make a sale, we will jump in as quick as possible to help. Basically, we got your back. Often, a quick ten minute video chat could help you make that sale.
Access to our Resource Library
Over the past twenty years, our coaches and clients have been gathering and sharing countless resources to help themselves get an edge. As part of our work together, you’ll get access to their best resources in our ever-updating library.
Emergency SOS Sales Help via Text or Facebook Messaging
We know there may be a time where you have a quick question or are about to close a sale & need last minute help. We want to help you be at the speed of business, so we either respond or call you right away. Of course, within reason!
Frequently Asked Questions
Q.Why are you qualified to do this?
A.Joe has been selling for almost twenty years and has coached hundreds of people to be the best versions of themselves, rather than weirdos. He does it every day with clients all over the world and has a track record to prove it. He’s a sought after keynote speaker as well. The team behind him has been hand-picked because of their ability to also go out and kickass while still being authentic and amazing.
Q.Do you guarantee results?
A.We are responsible TO you, not FOR you. We can’t make promises you will make money. No one can. What we can tell you is that, if you apply these skills, commit to taking action, and are coachable, you will set yourself up to win. If you give us 100%, we will match that effort and help you rock it.
We are 100% committed to helping you achieve your goals.
(You can see a list of clients on our page here as well)
Q.What if I've never sold before?
A.We are ultimately looking for participants who are actively in their business so we can tackle their real-world challenges and processes. The perfect client is either a solopreneur trying to scale their efforts (perhaps adding a sales rep or team) or a company who has grow their business and now wants to solidify their sales systems and processes. We are not looking for newbies. However, book the strategy call and we can discuss.
Q.Do you work only with specific types of businesses?
A.One thing I’ve learned over the years is that, no matter what the business is, it all comes down to people. We have helped B2C, B2B, and B2G create repeatable best practices. We’ve done everything from retail to high ticket, long cycle sales. The goal is to help your specific business find an edge.
Q.What if I have a large team that wants to attend the sessions?
A.We love teams! We can discuss this during the application and strategy process. Depending on the size and structure of the team, we can make it work – we just want to make sure that all group members are able to participate. The more, the merrier.
Q.Do you do workshops or travel to speak?
A.Of course I do! I travel globally speaking at events and conferences, as well as LOVE to visit my clients where they live. Depending on what you need, the size of the team, and your budget (of course), anything is possible. My favorite experience was travelling to Warsaw and Berlin to speak at Merck’s international sales conference. (I even got to wear Lederhosen!)
Here are some of the resources mentioned in the video
We have TONS of content we're happy to share with you. Content is not what matters...It's what you do with it that counts. So no matter what stage you're at, we probably have a tool that will help. Which is why we're happy giving away pretty much any of this stuff for free.
If you want to speed this up and get real results, then it's time to book a strategy call and we can help you set all this up quickly. So you can focus on your business, growing your team, and serving your clients.
SAMPLE CONTACT STRATEGY
There’s a lot of work that goes into being a high performer, and one of the keys is to have a simple, repeatable contact strategy you can apply each day. This way, you can take your ideal clients and build a series of emails and calls to test with them and stop trying to make it up on the fly. We help you build these.
Click the image to access this guide
Watch the video and check out the graphic to help you see how we structure sales conversations. We take this and actually help you define the questions, insights, and ideal client language when we work together.
Watch the VIDEO
Click the image to see full size
SALES CALL REVIEW RUBRIC
As part of the Always Be Testing (ABT) mindset, we constantly help our clients and their teams review their sales call, to make tweaks and improvements in a meaningful way. We look for those subtle interactions that you may miss in the moment and coach our clients on using this tool for their own self improvement.
Click the image to see full size
I have been in sales for the past 15 years and have seen many sales trainers, but none like Joe Girard. His passion and genuine care for his clients is like no other. After hearing Joe speak, I was able to take his suggestions and immediately implement them.Matt Peulen, Vice President of Development , Metropolitan Capital Partners
Working personally one-on-one with Change Grow Achieve allowed me to reﬁne and develop my conﬁdence in increasing my prices for services. I frequently consulted with Joe on many aspects of the business and it saved me money, time, and hassle. Our work with Change Grow Achieve has been one of the most proﬁtable and successful business relationships I have enjoyed.Chantelle Pasychny, Owner, Design House Salons
BUILD YOUR SALES PLAYBOOK: GET CUSTOMERS TO SAY YES